About Us - Panorama Cycles - Backcountry Bicycle Co.

PANORAMA CYCLES

Independent bicycle company based in Canada, dedicated to backcountry cyclists.
For those who prefer gravel, snow and off-road trails.

''We believe that cycling is a catalyst for adventures, no matter how big or small.''

- Simon Bergeron, Founder and Owner of Panorama Cycles

Our purpose

No need to travel across the world or to be a seasoned athlete to live epic outdoors adventures.

From exploring a new trail by night with an headlamp to bikepacking off trails in the backcountry, our outings are never about the distance traveled but about good times with good friends. From the morning espresso shot to the post-ride beer, every moment shapes the adventure.

At Panorama Cycles, we are inspired by mature forests, salmon rivers, rugged mountains, starry skies, campfires and nights spent in a tent.

The vision behind our products

1 - Multi-Use

We are not big fans of the “N + 1” concept often conveyed in the cycling world… This idea where we must constantly get a new bike to meet certain specific needs, needs that cannot be met with what we already have.

Of course, each of our bikes is designed to excel in its favorite element. A fatbike performs wonderfully in the snow, a gravel bike is at its best on an unpaved sidecountry road.

However, we design our bikes with geometries and a choice of components to make them as versatile as possible. We try to include all the features and functions on the bike that can be used during the useful life of the bike.

2 - Quality

Our bikes are designed first and foremost for our “core target” clientele: those traveling and exploring the backcountry by bike.

Going on an expedition by bike, carrying everything you need to live (and survive) on board, requires absolute confidence in your equipment. The parallel can be made with the whitewater kayaker and his paddle, the climber and his harness or the off-piste skier and his avalanche transceiver. In this regard, we have forged links with some of the best bicycle manufacturing factories in the world. Transparent partners, with an irreproachable work ethic.

3 - Suitable for all levels

The geometry of our frames as well as the choice of components provide a balance between performance, comfort and durability. All this at a fair and honest price.

We try to create bikes that will last over time. No chance we will offer super high end bikes that you will be afraid to lean against a tree. At the other extreme, it is out of the question for us to offer cheap bikes with a quality that arouses doubts.

We offer only a few choices of components for all our models. A selection which is long thought, and which will offer excellent performance for both a beginner and an advanced cyclist, for many years to come.

Our Story

Knowing who you're buying from is part of the experience when you shop at a smaller independent business. Here's the fast forward story of Simon, owner of Panorama Cycles.

Simon bought his first mountain bike at age 15 after spending the summer working in the farms of the Montérégie region.

For those who are curious, it was a great Rockhopper kitted out with STX, V-Brake (new tech back then!), and RockShox Mag10 forks. It was love at first sight, and it would shape his future.

The following year, he landed a job as a mechanic in a bike shop on the South Shore of Montreal, where he worked for nearly eight years while competing in downhill races across Quebec.

In 2004, he began studying mechanical engineering. His internship at Guru Cycles, a Montreal-based manufacturer of high-end bikes, was his first memorable experience.

He stayed on after graduation as an R&D engineer, contributing to the development of locally manufactured steel, titanium, and carbon bikes.

At the same time, he also designed handmade skis, which were sold on a small scale.

When Guru closed its doors in 2014, Simon joined CCM Hockey as a product developer for composite sticks, which led him to travel frequently to Asia and build a solid manufacturing network.

It was also during this period that he turned to adventure sports—hiking, ski touring, climbing—and discovered bikepacking. This practice allowed him to combine his passions for cycling, exploring nature, and traveling.

From this passion and this journey, Panorama Cycles was born in 2016.

Panorama Cycle's mission

Since 2016, our mission is to offer products designed to explore the backcountry, and provide inspiration for adventure cyclists, those who prefer gravel, snow or and off-road trails.

From the very beginning, and still today, it is important to give meaning to all the efforts we devote to this enterprise. This translates into our involvement in the cycling community.

This passion is reflected in our Bikepacking Workshop, in the many bikepacking circuits that we have created and in our bike trip stories.

Curious to learn more about the foundations of Panorama Cycles